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Tears for Trees. Make illegal lumberjacks think...with tears

Tears for Trees. Make illegal lumberjacks think...with tears

Tears for Trees is a mission to save Romania’s last remaining virgin forests from illegal deforestation. It all started when we created the first chainsaw oil that made lumberjacks think… with tears.

Tears for Trees two-stroke oil is a specially designed product that contains a unique blend of ingredients found in pepper spray, mixed in with regular two-stroke oil. When combined with gasoline, a chemical reaction occurs as soon as the chainsaw starts, creating a cloud of smoke with the same effect as pepper spray: when it hits your eyes, you start to cry. We dispatched free samples of ‘Tears for Trees’ in local Romanian shops where lumberjacks normally buy oil and petrol, close to those vulnerable forests. The attractive packaging was designed to fool the lumberjacks. After using the oil and examining the packaging, they discovered an awareness message on the back of the bottle.

At Agent Green, we understand that Tears for Trees alone won’t be enough to stop illegal deforestation in Romania. We need to act on a bigger scale, with dedicated field teams that constantly control and expose illegal tree cutting.

So we created an online store where people could sponsor the products that teams need in the field. Tears for Trees two-stroke oil, GPS trackers, Outdoor cameras,  backpacks, ...  Discover or donate these products on www.tearsfortrees.org.

Who is Agent Green?

Agent Green is a non-profit organisation founded in Romania in 2009. The organisation’s main focus is to investigate environmental crimes, expose them strategically and promote solutions to protect nature and ensure the wellbeing of future generations.    

 

Thank you for using the hashtag #tearsfortrees when sharing.

 

 

Client: 

Agent Green Romania

Gabriel Paun

 

Credits Publicis Brussels:

Creative Directors : Tom Berth, Geert De Rocker

Digital Creative Director: Naïm Baddich

Creatives : Marc Richard Vander Heyden, Kermit Cota

Copywriting: Maarten De Maayer

Graphic Designer: Christophe Vantricht

Digital Producer: Tanguy De Kelver

Web Development: Everything is Fun

Web Design: Christophe Vantricht, Jérémie Acquisito

Account Manager : Amandine Clio

Strategic planner: Philippe Gérin

Film Production: Muna Baradi

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About Publicis Brussels

Publicis Brussels is a Brussels based communication agency, providing strategic creative and digital ideas helping clients to Lead the Change and to succeed in their own marketing transformation. We’re a healthy agency making contagious campaigns for clients such as BNP Paribas Fortis, Hello bank!, Fintro, Renault, Dacia, Carrefour, Orange, ALD Automotive, Nescafé, Hoegaarden, Sanofi, ALS Liga, L’Oréal, Oasis and Reporters Without Borders.

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