Croix Rouge is best known for blood donation. But in Belgium, their main activity is fighting poverty. Not just the poverty of those who sleep on the streets under cardboard. But the families who have to make difficult decisions to avoid financial trouble at the end of the month. This year, Croix Rouge wanted to mobilise people during the Christmas period. To take up arms and join the fight against poverty.
Using a simple example, Croix Rouge demonstrates what 1 in 10 families in Belgium face on a regular basis: having to choose between a birthday party or paying the electricity bill. By showing an ordinary family in an ordinary setting, the message hits home hard: this could be you. All it takes to help is a small donation to Croix Rouge that allows them to keep their social projects running.
The campaign was launched across the following supports: TVC, Cinema, Print, Bannering and a TV show called FACE A FACE debated about the topic during an entire week.
Client : Croix-Rouge de Belgique
Contacts : Sandrine Devers, Marie Masset, Fabienne Damsin, Kathleen Hubert
Agency : Publicis Brussels
Account Team : Jessica Danese, Allen Marchant
Creative Directors: Naïm Baddich, Tom Berth, Geert De Rocker
Creative Team : Marc Richard Vander Heyden, Kermit Cota
Copywriters : Philippe Dorval, François Massinon
Graphic Designer: Aurélie Tournay
Print Producer: Marleen Hemeleers
Digital Content Producer: Adnan Chehima
Digital Producer: Tanguy De Kelver
Art Buyer/Radio Producer: Victoire Kaiser
Photographer : Jekyll n’ Hyde
Radio Production Company : Raygun
TV Producers: Marc Van Buggenhout, Tuyen Pham, Daan Feytongs
Film Production Company : Colonel
Director : David Greenwood
Producer : Matthias Schellens
Sound & Music: Gregory Caron
Post-production Company: The Fridge